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You may want to use your plan as a standalone document to attract parents and children to your center, or add it to your overall business plan. Either way, the plan acts as a roadmap for convincing people in your community that for the price of admission, their kids will enjoy lots of social interaction while being entertained at your recreation center.
The Situation Provide a general description of your center, such as what kinds of activities you offer, the theme of the center and the age group to whom it appeals.
When explaining the threats and opportunities your company faces, look at current market trends. For instance, more young families with children moving into your area presents an opportunity, while a competing center may be a threat.
Your Audience The people who make the decision to bring their children to your center are your target market, but so are the kids themselves.
For instance, outline the ages and income level of the parents and grandparents. Document the age and interests of the children, too. Outline the neighborhoods or zip codes from which your target market comes from.
Developing Goals Outline the goals you want to achieve, such as increasing the number of children who come to your center each week. Promotional Activities Explain how you plan to use digital and traditional promotional strategies to reach your goals. For instance, to increase the number of kids who visit your facility, describe how you plan to mail promotional postcards that feature a two-for-one entry price to families in specific neighborhoods.
Describe how your website and social media networking strategies will help you reach even more parents interested in bringing their child to your center, such as by encouraging customers to share photos of their kids playing at your facility. Setting Budgets Use the budget section of your plan to explain how much money you plan to spend on each activity required to meet your goals.
For instance, if you plan to use the Yellow Pages to advertise your center, calculate how much the ad costs annually and add it to your budget.
If part of your marketing activities requires staff to stay overtime as part of a special family night or an open house, include the extra wages in your marketing plan budget so you can track the total cost of the promotion.
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Free RV Park Business Plan For Raising Capital from Investors, Banks, or Grant Companies! Please note that the financials in this complete free business plan are completely fictitious and may not match the text of the business plan below.
This free business plan demonstration purposes caninariojana.com you are interested in purchasing the completed editable MS Word and Excel documents for this business. The sample business plan is taken from a website selling business plan software and is not the product of a student assignment.
However, it does give some examples of personal consumption and expenditures for amusement and recreation increased by $ billion, with an overall industry gross of $ billion.
Source: U.S. Census . Business Plan Business Plan Confronted with a $52 million general fund crisis in , King County faced the very real possibility of closing its large system of parks, pools, and recreational programs.
The operating plan is the section of your business plan where you dig into more of the nuts and bolts of your business, areas like: production/manufacturing, inventory, and .