Hospitality industry news, articles, publications, trends, tips, ideas, strategies and best practices … How to Write a Persuasive Hotel Business Plan OK, so you have decided to realize your dream and open your own hotel. You have thought out an amazing concept delivering unparalleled guest service.
In order to achieve these goals ATI needs to focus on the three key areas of: Effective segmentation and targeting of adventure travelers within the larger travel market.
Successfully position ourselves as adventure travel specialists. Communicate the differentiation and quality of our offering through personal interaction, media, and regional marketing. Develop a repeat-business base of loyal customers in order to create sufficient sales.
The founder and employees of ATI are experienced travel industry professionals and are passionate about the activities ATI will promote and offer. The travel agency market is competitive, and technology, namely the Internet and Computerized Reservation Systems CRShas changed the way travel agencies operate.
The Internet gives agencies and individuals the ability to perform travel related research. Discount airfare brokers have taken advantage of the Internet by offering tickets online at discounted rates.
This has increased price competition. Computerized Reservation Systems have increased the speed and efficiency of the agency-to-customer transaction. They have also increased the start-up costs for travel agencies who wish to be competitive. One notable trend in the travel industry is increased deregulation.
Deregulation has increased the need for differentiation and has, in many cases, lowered the prices of airfare and other travel-related services.
Additional trends include caps on agency commissions by many of the larger airlines, increases in adventure travel, and reduction of profit margins. The travel industry is highly fragmented. There are large national chains, small home-based businesses, consolidators on the Internet, etc.
Membership numbers in some of the travel-related associations give some indication of the number of participants in this market.
ATI has approximately 30 immediate competitors in the greater Woodville area, including two agencies that are branches of national travel agency chains. ATI is researching the market to identify potential opportunities for future sales in this rapidly changing environment.
ATI's long-term goal is to establish itself as an internationally recognized provider of top-of-the-line adventure travel.
This goal does not prohibit ATI from participating in additional segments. It does, however, provide a corporate focus and a differentiated offering.Sample Business Plan Template > the total potential value of the market for this type of product or service, in all the targeted markets, domestic and international.
>> service, i.e., changes to meet future market demands, adaptations to international markets, or upgrades. Also detail plans for new products or services to.
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Dec 13, · In general, as you plan the international business there is more uncertainty than with the strictly-domestic business. You have the immediate impact of currency exchange rates to start with. Then you add in some extra problems with estimating costs, sales, and expenses.5/5(1).
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