Contribute In the past week, thousands of people have reacted with emotion to a video showing a young black woman being tortured by several lighter-skinned men. In reality, however, this footage was actually recorded in Brazil.
Home About other stuff Meaning and narrative: Jux closes and exposes the truth behind the consumer exchange Meaning and narrative: Jux closes and exposes the truth behind the consumer exchange Social media site Jux is shutting down. I am not surprised. The image-focused blogging platform was aesthetically engaging, but perhaps not differentiated from image-heavy WordPress themes or Tumblr.
Since Augusttheir page views grew from k to 7. The story is a sad yet common reality of the technology start-up hype. Information technology has the potential to escalate people to richesbut the relative ease of access into the technology space also awards it the highest failure rate among new enterprises.
Statistics rarely dissuade those so inclined to put their hat in the game. Desire to build wealth In this simple email, Jux shows they understand a powerful exchange that happens in every consumer transaction.
We as consumers give meaning to organisations that provide product and services. Consumers give organisations meaning Think about any product or service that is offered: If no one consumes these products and services, then the expression is deemed meaningless by the market.
Meaning is defined by the response of those consuming what we have to offer. I have touched on this in the past with thoughts on symbolic interactionismwhere what a thing means depends on our assessment of what others think or act towards that thing.
This can also be seen in the new MySpace being defined by those aspiring to position themselves as celebrities, or how Foursquare is meaningless if people do not find value in what it has to offer. You may think you have the best product or service in the world. If you cannot get people to consume it, it may lose its meaning.
Organisations help consumers with narrative, distraction, and community The Jux email also exposes what customers receive in exchange for providing meaning to organisations. In return for giving the company meaning, we 1 build our narratives, 2 hold attention, and 3 connect people.
Each of these three things has significant value. We consume a football game and attach our identity to our team. Every transaction we make reinforces the story we tell about ourselves: Every click and subscription constitutes a transaction in a world defined and rewarded by consumer eyes on page.
We cry that we are time-poor, yet society continues to churn out distractions at a blistering pace.
Social and traditional media compete for our attention as a tradable commodity and we eagerly yearn for a winner so as to momentarily rest our short attention spans. This is an unfortunate paradox, in that the thing that holds our attention is likely a distraction from focusing on that which will give us meaning.Essena O’Neill announced that despite having more than half a million followers on Instagram, , on YouTube and Tumblr, and 60, on Snapchat, she is quitting social media for good.
The Although social media is a convenient way to maintain casual friendships across great distances, network, and share important events in your life with people who . The Truth Behind Baby Noah's Disappearance Is Heartbreaking.
the search, the inquest, a social media fire storm, and the possibility that their child is dead. About Us Advertise Labs Terms.
And no matter how progressive the parents, they must compete with all the forces that would promote and perpetuate these stereotypes: peer pressure, mass media, the actual balance of power in society. Ben Swann knows how to cut through the mainstream narratives and bring real news to people all over the world through his project Truth In Media.
Ben Swann is an Edward R. Murrow and Emmy award-winning investigative journalist with more than 20 years of experience as a . Social media is an open place so you are welcome in most places. However, it is your responsibility to choose the right conversations with the right people for the right amount of time.
Rarely can someone force you to be part of the conversations.